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No one should face cybercrime alone

12 hours ago
4 min read

[Photo: The MiDO student responder team at an incident response training workshop with the AWS Trust & Safety team in Cape Town]


The South African pilot of The Cyber Helpline is live: free, confidential help for anyone hit by online fraud, scams, hacking or harassment.


About two years ago, my husband and I found ourselves talking at dinner about something that had been worrying me deeply: financial sextortion targeting children and teenagers. Criminals reach young people through their phones and social media, coercing them into sharing explicit material and then using these to blackmailing them. The pressure they apply can be terrifying for an adolescent. And AI is just making it so much more scalable and automated. The FBI rates it as one of the fastest-growing cybercrimes, yet most families and schools are not equipped to deal with it. Would our kids know what to do if it happened to them, or to a friend?


That conversation was the start of this project. And the more I looked, the clearer it became that the need does not stop with children. Everyone affected by a cyber incident deserves the same reassurance: someone to turn to, whatever their age.


Support in the moment you don't know what to do


Imagine losing your savings to a SIM-swap scam and not knowing who to call. Or being harassed online by someone who won't stop, and feeling too embarrassed to tell anyone. For many South Africans, that is where the story ends: alone, ashamed and overwhelmed.


That is why this launch means so much to me. The South African pilot of The Cyber Helpline housed by MiDO Academy, in partnership with The Cyber Helpline UK and sponsored by Amazon Web Services (AWS) is a free, confidential service for anyone affected by online fraud, scams, hacked accounts, phishing, harassment, sextortion, identity theft or malware.


The Cyber Helpline is a proven, volunteer-led model already operating in the UK and the US. Since 2018, more than two million people have accessed its guidance, and over 100,000 have received direct support. What its casework shows, and what we have built into the new, tailored South African playbooks is that victims suffer far more than financial loss. Shame, anxiety, depression and lasting distress are common, and recovery works best when support addresses both the technical and the emotional impact of an incident.

Victims in South Africa can now access free, confidential support at thecyberhelpline.com.


What the early data tells us

The team has been quietly collecting South African cases since December, and one number stands out: 74% of those who answered the question had not reported their experience to the police. The data doesn't tell us why, but it suggests the helpline is reaching people whose experiences are invisible to the authorities.

A few other early patterns:

  • Investment scams are the most common named attack type, followed by online shopping and auction fraud.

  • Harassment and sextortion cases are also coming through to the service.

  • Most people reaching out are working-age adults: around nine in ten recorded ages fall between 18 and 65, with the largest groups aged 25–39 and 40–65.


As a researcher, I'm interested in why people don't report (shame, lack of trust in the institutions, not knowing where to turn?) and this sits at the heart of my work on human susceptibility to online manipulation. Every case logged sharpens the picture, shapes how we train responders and helps us reach the people who need support most.


How it works

Unlike formal reporting mechanisms, the helpline focuses on helping victims understand what has happened, and to guide them step by step- from securing accounts and devices to preserving evidence, knowing where to report and taking practical steps to protect themselves from further harm.


  1. You would start with the online chatbot, available 24/7 at thecyberhelpline.com It asks a few anonymous questions and gives you step-by-step guidance on securing accounts, preserving evidence and knowing where to report.

  2. If your case needs more support, you’ll be passed to a trained local responder who follows up through the platform.


If you know someone who has been through this, please share the link with them. You don’t need to have it all figured out to ask for help.


NB: The helpline doesn’t recover money or investigate crimes, but it helps victims understand what happened and provides guidance. It will refer you to banks, the South African Police Service or specialist services where appropriate. It’s available to anyone in South Africa aged 13 and over who has been affected by a cyber incident.


More than victim support: a youth development project

The pilot is also a career launchpad. The Cyber Helpline UK provides the operational model and responder training, AWS funds the pilot and hosts the service, and MiDO Academy houses the project and mobilises local student volunteers. Student responders receive a stipend, get deep training and work alongside experienced supervisors, building real-world incident response skills as they start their careers.

The young people answering these cases are from the very communities most affected by cybercrime. Every case they handle is both help for a victim and a step into the cybersecurity profession.


Come to the official launch event:

The pilot is already live, and on 5 November we'll hold the official launch event. a chance to meet the people behind the service, hear what we're learning and find out how to get involved. I'd love to see you there.


Two other ways to help: join or donate to the Cyber Step Challenge this October, it’s just R100 per person to enter


1️⃣ Big Team Challenge app → cyberstepchallenge.bigteamchallenge.com

2️⃣ Create your team, rope in your security crew or exec peers


No one should face cybercrime alone. Thank you!!


I’m involved with this initiative through both KnowBe4 and MiDO Academy.


 
 
 

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Detailed Bio
Anna 22 formal.jpg

I'm a content creator, researcher, speaker and founder with a demonstrated history of working 20+ years in the cybersecurity industry. Originally from Munich, Germany, I've been living in Cape Town, South Africa for the last 20+ years. Successfully grew bootstrapped startup Popcorn Training to US acquisition and scaled team in a hyper-growth environment under the new ownership as the regional MD of KnowBe4 Africa.

Since 2021 I've moved into an evangelist role at KnowBe4, driving cyber awareness across the African continent with a special focus on cyberpsychology, security culture, and the intersection of mindfulness on cyber.

I am a Member of the World Economic Forum’s Global Future Council on Cybersecurity for the 2025-2026 term and was part of the WEF GFC Future of Metaverse for the 2023-2024 term. 

 

I'm a founding board member of the Mido Cybersecurity Academy, aimed at underserved communities in South Africa to bridge the cyber skills divide.

I'm a certified business analyst and have an MSc in Cyberpsychology from the University of Applied Sciences in Vienna and currently a PhD candidate at Nelson Mandela University (NMU). I hold multiple security certifications, including CISSP, CISA, CIPP/IT, ex PCI DSS QSA, ISO 27001 Implementer, and auditor.

Im also a Yoga Alliance certified Yoga Teacher Trainer (YTT 500) and certified Trauma Sensitive Yoga Facilitator and guide movement and Nidra classes and wellbeing and mindfulness workshops in my immersive studio the Zense, in Cape Town. 

Awards / Recognitions:

- Female Tech Entrepreneur 2025 South Africa by Wired4Women/ITWeb

- Top 20  Women in Cyber of the World 2025

- Top 20  Women in Cyber of the World 2024 

- Top 100 Influential Women in Tech South Africa 2024
- Women in Cyber People’s Choice Award 2023 - Global Cyber Alliance
- IFSEC Global Influencer in Security for 2022.
- UK’s IT Security Guru 21 Most Inspiring Women in Cyber in 2021
- Top 100 Women in Cyber 2020 and 2021 globally by Cyber Defence Magazine.
- ISACA South Africa President Award for 2020
- Women in Tech Innovations Africa 2020 Award for Southern and Central Africa at Africa Tech Week
- Top 50 Women in Cybersecurity – Africa 2020

 

Image by kylefromthenorth
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