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RESEARCH & ADVISORY

HUMAN CENTERED STRATEGIES FOR A SAFER MORE RESILIENT DIGITAL WORLD

Research-led guidance for safer digital societies.

 

Technology does not fail in isolation; people, context, and cognition shape how digital systems succeed or collapse. My work focuses on the human layer of cybersecurity: how attention, trust, emotion, fatigue, persuasion, and situational factors influence risk.

 

Drawing on over two decades in cybersecurity, formal research in cyberpsychology, and ongoing PhD work, I help organisations and policymakers understand not just what the risks are, but why people fall for them, and how systems can be designed to reduce harm.

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I advise government, private sector, and multi-stakeholder bodies on:

Human-centric cybersecurity strategy & culture

• Behavioural risk and susceptibility factors

Digital mindfulness and cognitive resilience frameworks

Policy development and governance

Ethical and responsible technology adoption

 

My approach is evidence-based, human, and practical, translating research into decisions that leaders can act on.

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Pink Mushroom Gills
"Over the years I've had many guest lecturers in my business school classrooms. Few have left the impression that Anna Collard does. Authentic, professional and practical. Incredibly knowledgeable, yet humble and approachable. I wish we could measure her impact on the Cyber world and her Digital Mindfulness messaging is incredibly timely." 

Martin Butler, Professor of Management at Vlerick MBA Academy

Detailed Bio
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I'm a content creator, researcher, speaker and founder with a demonstrated history of working 20+ years in the cybersecurity industry. Originally from Munich, Germany, I've been living in Cape Town, South Africa for the last 20+ years. Successfully grew bootstrapped startup Popcorn Training to US acquisition and scaled team in a hyper-growth environment under the new ownership as the regional MD of KnowBe4 Africa.

Since 2021 I've moved into an evangelist role at KnowBe4, driving cyber awareness across the African continent with a special focus on cyberpsychology, security culture, and the intersection of mindfulness on cyber.

I am a Member of the World Economic Forum’s Global Future Council on Cybersecurity for the 2025-2026 term and was part of the WEF GFC Future of Metaverse for the 2023-2024 term. 

 

I'm a founding board member of the Mido Cybersecurity Academy, aimed at underserved communities in South Africa to bridge the cyber skills divide.

I'm a certified business analyst and have an MSc in Cyberpsychology from the University of Applied Sciences in Vienna and currently a PhD candidate at Nelson Mandela University (NMU). I hold multiple security certifications, including CISSP, CISA, CIPP/IT, ex PCI DSS QSA, ISO 27001 Implementer, and auditor.

Im also a Yoga Alliance certified Yoga Teacher Trainer (YTT 500) and certified Trauma Sensitive Yoga Facilitator and guide movement and Nidra classes and wellbeing and mindfulness workshops in my immersive studio the Zense, in Cape Town. 

Awards / Recognitions:

- Female Tech Entrepreneur 2025 South Africa by Wired4Women/ITWeb

- Top 20  Women in Cyber of the World 2025

- Top 20  Women in Cyber of the World 2024 

- Top 100 Influential Women in Tech South Africa 2024
- Women in Cyber People’s Choice Award 2023 - Global Cyber Alliance
- IFSEC Global Influencer in Security for 2022.
- UK’s IT Security Guru 21 Most Inspiring Women in Cyber in 2021
- Top 100 Women in Cyber 2020 and 2021 globally by Cyber Defence Magazine.
- ISACA South Africa President Award for 2020
- Women in Tech Innovations Africa 2020 Award for Southern and Central Africa at Africa Tech Week
- Top 50 Women in Cybersecurity – Africa 2020

 

Image by kylefromthenorth
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