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Why Multi-tasking is a Myth

Writer's picture: Anna Collard Anna Collard


When we think we do multiple things at once, our brains just switch between tasks at a cost. Every time we switch, we need to make a decision, and decision-making costs energy. Even seemingly small decisions like, “do I respond to this WhatsApp message now or later?” use up as much glucose in our brains as large decisions.


On top of that, we only have a limited number of decisions available per day. Once we use up our decisions during the day on irrelevant interruptions, we feel wiped out and frazzled in the evenings — this explains why sometimes having to choose what to make for dinner seems like a really difficult task. It also explains why we feel like we have been busy the whole day but did not actually achieve anything.


We confuse activity with productivity.

Multitasking results in human error reduces our long-term memory and prevents us from being focused and creative. This 'frazzledness' a state which I refer to in myself as squirrel brain, also explains why when we are distracted and multi-tasking we become highly vulnerable to social engineering, and manipulation, and end up clicking on those seemingly easy-to-spot phishing emails.


The bad news is that there is an addictive element to multitasking. Dopamine — our built-in rewards system – is a curious little hormone that drives us to check our emails or phones obsessively. It wants us to find out what is behind that red notification tick. Once we have responded to that message, we get another dopamine hit, because it feels like we have scratched something off our to-do list. This results in a dopamine addiction feedback loop and is why it is difficult to stop multitasking, despite knowing that it does not serve us.


Next, find out how to combat multi-tasking, increase your focus and productivity, and become more mindful.



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About Me
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I'm a creative security awareness content developer and founder with a demonstrated history of working 20+ years in the cybersecurity industry. Originally from Munich, Germany, I've been living in Cape Town, South Africa for the last 20+ years. Successfully grew bootstrapped startup Popcorn Training to US acquisition and scaled team in a hyper-growth environment under the new ownership as the regional MD of KnowBe4 Africa.

Since 2021 I've moved into an evangelist role at KnowBe4, driving cyber awareness across the African continent with a special focus on cyberpsychology, security culture, metaverse, Web3 security, and the intersection of mindfulness on cyber.

I'm a Member of the World Economic Forum’s Global Future Council on the Future of Metaverse for the 2023-2024 term as well as a member of the WEF Metaverse Initiative Governance Working Group and Security Skills Development Group. 

 

I'm a founding member and on the Mido Cybersecurity Academy advisory board, aimed at underserved communities in South Africa to bridge the cyber skills divide.

I'm a certified business analyst and have an MSc in Cyberpsychology from the University of Applied Sciences in Vienna. I hold multiple security certifications, including CISSP, CISA, CIPP/IT, ex PCI DSS QSA, ISO 27001 Implementer, and auditor.

Im also a Yoga Alliance certified Yoga Teacher Trainer (YTT 500) and certified Trauma Sensitive Yoga Facilitator.

Awards / Recognitions:

- Top 20  Women in Cyber of the World 2024 

- Top 100 Influential Women in Tech South Africa 2024
- Women in Cyber People’s Choice Award 2023
- IFSEC Global Influencer in Security for 2022.
- UK’s IT Security Guru 21 Most Inspiring Women in Cyber in 2021
- Top 100 Women in Cyber 2020 and 2021 globally by Cyber Defence Magazine.
- ISACA South Africa President Award for 2020
- Women in Tech Innovations Africa 2020 Award for Southern and Central Africa at Africa Tech Week
- Top 50 Women in Cybersecurity – Africa 2020

 

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